Bedding rose

20-631-1
20-631-2

Minerva™

Bedding rose

VISancar – Martin Vissers

Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade. - bedding floribunda rose - very strongly scented, garden-filling rose - slightly sweet character

– Deep crimson‑purple blooms with velvety tones.
– Very double, cup-shaped clusters all season.
– Intense, garden-filling fragrance with sweetness.
– Compact, bushy habit for beds and containers.
– Good heat and drought tolerance for summer.
– Special feature: Multi award-winning scent at Saverne and Madrid.
Standard finished product
Minerva™
pharmaROSA® NEONATAL rooted rose cutting
30,67 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Minerva™ Bedding rose VISancar – pharmaROSA® NEONATAL rooted cutting

Minerva™ rooted cuttings from the pharmaROSA® NEONATAL range give professional growers a compact, bushy structure with dense, dark green foliage that lends itself to uniform bed and container crops on standard container lines. As an own-root starting material, this cultivar supports long-term stability in nursery beds and collection plantings, with predictable regrowth and reduced replacement in repeated production cycles. The very double, cluster-flowering blooms offer vivid crimson-purple to lavender-lilac colour transitions and a garden-filling, very strong fragrance, aligning well with UK retail expectations for “reliable garden performance” in 2–3 L finished bush roses. With medium maintenance needs and moderate self-cleaning, it suits production where planned plant protection and occasional deadheading are integrated into labour scheduling, while its good tolerance of heat and dry periods supports supply for regions where summer watering may be rationed and humidity management matters as much as cold hardiness. The medium maintenance profile and remontant, plentiful second flowering make it a practical choice for standard finished product programmes and thematic bedding-rose collections targeting wholesale and reseller channels, following the natural development from Year 1 root establishment to Year 2 structural build-up and Year 3 full ornamental expression.


Usage options

Target area Reasoning
Standard 2–3 L retail bush line The compact, bushy habit with 75–105 cm height delivers a uniform, easily benchable 2–3 L finished product, exactly matching the recommended standard container route. Medium maintenance and disease resistance fit UK nursery workflows where scheduled plant protection is routine, and own-root material stabilises crop quality for repeated “reliable garden performance” offers in retail and reseller programmes serving standard finished product demand at retail/reseller partners.
Bedding and border mass plantings The dense foliage and 65–95 cm spread support cohesive bedding blocks and borders from a single cultivar, ideal for propagation beds that will feed into landscape and public-realm orders. Own-root cuttings provide renewable stooling potential and homogeneous stands, helping nurseries underpin larger-volume thematic and show-garden collections with predictable flowering performance for public-realm suppliers.
Fragrance-focused garden collections The very strongly scented, garden-filling aroma and very double, cluster-flowered heads position this cultivar well for fragrance-led ranges and exhibition floribunda selections. Using the standard container path into 2–3 L pots, you can build a recognisable scented series for thematic rose gardens and show beds where “reliable garden performance” is a core promise for collection-focused nurseries.
Colour-contrast feature blocks The deep crimson-purple tonality, with its shift towards lavender-lilac and bluish tones under strong light, enables striking colour-contrast displays in retail benches and show gardens. Own-root production ensures long-term colour consistency across cycles, while compact, bush-trained plants in 2–3 L support tidy presentation of premium gold-rated lines for colour-led assortments.
Cut-flower side production from container crops The cluster-flowered, medium-sized blooms combine exhibition floribunda suitability with strong scent, allowing opportunistic cutting from container crops without compromising the bedding-floribunda profile. Remontant flowering with a plentiful second flush supports repeated stem harvests from own-root stands, complementing standard finished products in mixed-value wholesale programmes for flexible growers.
Heat-tolerant summer retail continuity Good heat and drought tolerance, with simple watering during prolonged dry periods, helps maintain quality in summer container blocks destined for retail, especially where irrigation cycles are stretched. In addition to H7 hardiness for winter resilience, this balance supports season-long supply continuity for “reliable garden performance” ranges aimed at UK regions where warmer, drier spells and humidity-driven disease risk must both be managed for nationwide distribution.
Medium-maintenance, planned-care production Medium disease resistance and moderate self-cleaning suit professional systems that already plan fungicide rounds and occasional deadheading, avoiding surprises in labour or inputs. Own-root propagation material stands up well to such production loads over time, allowing nurseries to sustain a standard finished product specification in 2–3 L pots and, where required, larger 40–50 L display containers for integrated nursery networks.
Gene-bank and collection maintenance blocks Verified cultivar authenticity, premium gold internal quality rating, and occasional ornamental hips make this cultivar suitable for maintenance and reference plantings in thematic collections. Own-root, bush-trained plants in standard containers are easy to label, reorganise, and renew, supporting long-term stock identity and the creation of dedicated rose collections geared to “reliable garden performance” narratives for show-garden curators.

Finished-product ideas

  • 2–3 L scented bedding floribunda – Compact, bush-trained plants in standard 2–3 L containers, emphasising strong fragrance and dense foliage for reliable bedding use – retail / reseller bedding lines.
  • Fragrance collection feature pot – Selected, highly scented plants grouped as part of a named fragrance series, using the remontant second flush to keep display benches active – garden-centre fragrance tables.
  • Colour-shift premium display rose – 2–3 L premium gold-labelled pots highlighting the crimson-purple to lavender-lilac colour transition and exhibition floribunda potential – branded premium assortments.
  • Landscape and public-realm bed unit – Own-root blocks raised for transplanting into beds and borders, using bushy structure and H7 hardiness to service public and institutional planting schemes – public-realm and contractor supply.
  • Large-format showpiece container – Selected robust plants grown on into 40–50 L tubs, showcasing dense foliage, strong scent, and repeated flowering as focal specimens – show gardens and nursery display installations.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bedding rose marketed as Minerva™ Bedding rose VISancar, with registered name VISancar and ARS exhibition name Minerva®, positioned as a standard finished product for reliable garden performance.
Origin and breeding Belgian floribunda bred by Martin Vissers from ‘Sharon’s Love’ × ‘Marie -Louise Velge’, bred and registered in 2004 and introduced in 2010 via Viva International BVBA for wider European distribution.
Awards and recognition Recognised for fragrance with scent awards at Saverne in 2008 and Madrid “Pere Dot” in 2011, underpinning its positioning in scented floribunda and exhibition-focused ranges for professional growers.
Growth and structural characteristics Bushy, compact growth reaching around 75–105 cm high with a 65–95 cm spread, moderately thorny shoots, and dense, slightly glossy dark green foliage, suitable for bed, border, and container production systems.
Flower morphology Very double, cup-shaped blooms with more than 40 petals, medium-sized clusters on floribunda-type inflorescences, remontant with a plentiful second flowering that supports extended seasonal ornamental value.
Colour data and phenology Colour ranges from vivid violet-purple with bluish edge in new blooms to deep crimson-purple, then fading to lavender-lilac with silvery tinge and bluish tones in strong sun; ARS M, RHS 79A–79B codes apply.
Fragrance and aroma Very strongly scented, garden-filling fragrance with a slightly sweet character, regarded as a core ornamental asset though the very double flowers limit pollinator access and reduce functional pollinator value.
Hip characteristics Occasionally forms small, spherical red hips about 8–12 mm in diameter, adding modest seasonal interest but not typically a primary feature in commercial production or marketing programmes.
Resistance and winter hardiness Medium resistance to powdery mildew, black spot, and rust, with H7 hardiness and tolerance of –21 to –18 °C and USDA 6b; tolerates heat well but benefits from watering during extended dry periods.
Horticultural recommendations Recommended for beds, borders, containers, and some cut-flower use; medium maintenance with occasional plant protection and deadheading, supplied as bush-trained own-root cuttings for 2–3 L standard containers.

Minerva™ Bedding rose VISancar offers bushy, compact structure, strong fragrance, and reliable, own-root longevity for stable stands and predictable capacity; we would be pleased to coordinate scheduling and volumes with your production plans.

Detailed product attributes

Product Identification Data

Product Name: MINERVA™ – deep purple bedding floribunda rose - Vissers
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:12.11.2025
Cultivar Quality Rating: premium gold
Item Number: [256] 20-631 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the Belgian luxury car marque Minerva, which introduced the four‑wheel braking system in 1926.
Original Trade Name: Minerva®
Current Trade Name: Minerva™ Bedding rose VISancar
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Viva International BVBA (Belgium)
Breeder: Martin Vissers
Breeding Company / Institution: unknown / no data
Breeding Year: Belgium, 2004
Parentage: ‘Sharon’s Love’ × ‘Marie -Louise Velge’

Awards and Honours

Competition and Show Awards: Saverne – scent award (2008); Madrid "Pere Dot" – scent award (2011)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some spent blooms remain on the plant and require subsequent deadheading.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: 79A, 79B
Repeat Flowering: Remontant with a plentiful second flowering.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade.
Closed Bud: Glossy dark purple surface with a paler margin at the tip.
Newly Opened Flower: Vivid violet-purple petals with a delicate bluish edge.
Full Bloom: Uniform crimson purple, becoming slightly lighter towards the centre.
Before Fading: Fading lavender-lilac with a slight silvery tinge.
Colour Fading Description: As the bloom opens, the vivid crimson‑purple gradually fades to lavender‑lilac, and in strong sunlight a bluish tone may become more pronounced.

Fragrance and Aroma

Fragrance Strength: very strongly scented, garden-filling rose
Fragrance Character: slightly sweet character
Pollinator Attraction: Very double (40+ petals) flowers attract pollinators only to a limited extent, because the very double flower form and reduced stamen accessibility impede pollinator access.
Pollinator-Friendly Rating: Double-flowered, with over 40 petals, primarily ornamental; pollinator-friendliness limited.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Occasionally produced spherical red rose hip, 8–12 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: bed, border, container, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
MINERVA™ – deep purple bedding floribunda rose - Vissers
Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade. - bedding floribunda rose - very strongly scented, garden-filling rose - slightly sweet character
Online rose order - crimson-purple - very strongly scented, garden-filling rose - Minerva™ - bedding floribunda rose - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: 3b crimson-purple - Viva International BVBA (Belgium) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: very double-flowered Minerva™ - Roses in the garden | pharmaROSA® Neonatal - premium gold Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.