OLIVERA™ – pale yellow bedding floribunda rose – pharmaROSA® NEONATAL
Compact growth, bushy branching and a reliably remontant flowering habit make OLIVERA™ a practical floribunda choice for nursery‑scale container programmes targeting standard 2–3 L routes and bed‑rose assortments. Its clustered, cup‑shaped, double flowers in a stable, pastel pale‑yellow to creamy colour range offer predictable bench presentation and uniform retail impact, while the own‑root NEONATAL form supports long‑term stock building, low replacement and homogeneous blocks for thematic and collection plantings in UK‑style rose gardens. With moderate overall disease resistance including notable black‑spot performance, H7 hardiness and Swedish zone 3 rating, it suits production supplying cooler and more exposed northern schemes, combining stable ornamental value with a manageable, medium maintenance profile for professional retail and reseller channels. As a bush‑trained, compact plant OLIVERA™ integrates easily into standard container lines, allowing You to phase development naturally from root establishment in year one, through structural shoot build‑up in year two, towards full ornamental output in year three, while the own‑root base underpins regeneration and long lifespan in collection‑type plantings and wholesale supply chains.
Usage options
Finished-product ideas
- 2–3 L pale-yellow bedding floribunda line – NEONATAL bush-trained plants grown to standard 2–3 L containers with compact, bushy structure and remontant flowering, positioned as reliable garden-performance bed roses – garden-centre and DIY retail
- Collection-bed series for thematic rose gardens – Own-root OLIVERA™ blocks with stable pastel colour and durable, homogeneous stands, offered as a cultivar for curated beds and collection plantings – public-realm and show-garden projects
- Compact shrub rose bench mix – Integrate OLIVERA™ as a dwarf, dense shrub-form rose in 2–3 L mixed shrub benches, exploiting its moderate disease profile and clean foliage for tidy presentation – multipurpose nursery/wholesale assortments
- Pale-yellow private-label own-root range – Use NEONATAL propagation material to underpin a private-label pale-yellow floribunda range with predictable, renewable own-root stock and standard container sizing – retail brands and integrator networks
- Landscape-ready container blocks – Produce uniform 2–3 L blocks from NEONATAL cuttings as landscape-ready units, leveraging hardiness and reliable flowering for institutional and housing schemes – landscape contractors and public-realm frameworks
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Current trade name OLIVERA™ Frayla® BOZolivfra; registered cultivar BOZolivfra; floribunda, shrub exhibition category shrub rose; commercial bed rose type, bedding floribunda use. |
| Origin and breeding |
Bred by Biljana Božanić Tanjga at Pheno Geno Roses, with parentage not provided; introduced and initially distributed by Pheno Geno Roses (Netherlands) in 2016, registration BOZolivfra in 2016. |
| Growth and structural characteristics |
Bushy, compact dwarf shrub habit reaching about 50–75 cm high and 40–60 cm wide, with dense, slightly glossy mid-green foliage (approx. RHS 137A) and a moderately thorny framework suitable for bush training. |
| Flower morphology |
Clustered, cup-shaped, double flowers (26–39 petals), medium size at 1.5–2.75 inches, remontant with plentiful second flowering, requiring manual removal of spent blooms because of weak self-cleaning. |
| Colour data and phenology |
Delicate pale-yellow flowers with creamy tint; buds light lemon-yellow, opening buttery-yellow, then cream-yellow, finally off-white at petal edges; ARS LY, RHS 4D outer and 11D inner, with very good colour retention and gentle fading. |
| Fragrance and aroma |
Mild, pleasant tea-type fragrance with a restrained scent level; primarily an ornamental display variety rather than a fragrance-led rose, with double, high-centred flowers partially concealing stamens. |
| Hip characteristics |
Occasionally forms bright red, spherical hips about 12–16 mm in diameter, adding some seasonal interest but not a dominant ornamental or production feature under standard deadheading regimes. |
| Resistance and winter hardiness |
Moderate overall disease resistance; resistant to black spot with moderate tolerance to powdery mildew and rust; hardy to approximately -21–-18 °C, corresponding to RHS H7, Swedish zone 3 and USDA zone 6b. |
| Horticultural recommendations |
Best used in pots and flower beds; recommended as a standard container product in 2–3 L sizes, bush-trained compact release form; medium maintenance with occasional plant-protection treatments advised. |
OLIVERA™ Frayla® BOZolivfra offers compact, bushy growth, reliable remontant flowering and own-root longevity that supports predictable, renewable blocks for nursery and wholesale programmes; You may wish to discuss capacity planning and scheduling options.
