Bedding rose

21-277-1
21-277-2

Pietra™

Palace®

POUlpal105 – L. Pernille Olesen, Mogens Nyegaard Olesen

Vivid red petals with a uniformly coloured surface. - bedding floribunda rose - medium-strength, pleasantly noticeable in warm weather scent - scent description not available

– Compact, bushy habit for neat borders.
– Medium, cupped blooms in rich red tones.
– Remontant flowering with generous second flush.
– Glossy, dark green foliage adds contrast.
– Winter hardy to H7, suitable for cold areas.
Special feature: Pietra™ offers reliable garden performance even in smaller beds and containers.
Standard finished product
Pietra™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6671)
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Pietra™ Palace® POUlpal105 – pharmaROSA® NEONATAL rooted cutting

Compact growth, dense foliage and uniform red flowering make Pietra™ a reliable NEONATAL starting material for intensive nursery production where predictable bedding floribunda output is required at volume. This bush-trained, container-orientated shrub rose fits standard 2–3 L routes yet can be driven on into 40–50 L feature stock for show gardens and structured bedding schemes, supporting thematic and collection-led ranges with a consistent, mid-height bed rose. Own-root stability underpins long-term beds and collection blocks, aligning with UK growers supplying public-realm and institutional contracts across regions where winter and wind tolerance supports robust northern supply planning. Moderate care and protection needs help maintain quality across cycles, while remontant, cluster-flowered heads secure a strong retail-ready value proposition focused on reliable garden performance. In typical own-root development, roots establish in year one, framework builds in year two, and full ornamental value is normally reached by year three for durable, low-replacement stands.


Usage options

Target area Reasoning
High-density bedding rose blocks for standard 2–3 L programmes The compact, bushy habit with 25–40 cm height and 30–45 cm spread supports tight spacing in nursery beds and benching, giving efficient production of uniform 2–3 L containers. Bush-trained release form and the standard container route minimise structural training work, while own-root material underpins long-lived, renewable stock blocks for repeat cropping in reliable garden performance ranges aimed at retail/reseller.
Colour-consistent red bedding lines for retail programmess The vivid, medium-deep red colour has only slight fading to scarlet–raspberry, giving consistent display over the season and simplifying bench presentation for colour-blocked retail assortments. Cluster-flowered, double blooms with plentiful repeat flowering support strong shelf appeal from standard 2–3 L pots, with moderate maintenance needs manageable in commercial yards, aligning with standard finished product positioning for retail/reseller.
Compact container terraces and patio rose assortments The low, bushy profile and dense, glossy dark green foliage give Pietra™ a tidy outline in smaller 2–3 L terrace containers, supporting mixed patio ranges. Moderate disease resistance and average heat–drought tolerance fit managed irrigation and protection regimes typical of UK container nurseries, allowing predictable scheduling into remontant flowering windows for reliable garden performance offers to retail/reseller.
Thematic red floribunda blocks in show and collection gardens The solid, compact habit referenced in the cultivar name supports structured planting grids in thematic and show gardens where form integrity matters. Own-root propagation enables long-term collection maintenance with reduced risk of rootstock variability, suited to nursery partners building dedicated rose collections from standard 2–3 L starters, then stepping up to 40–50 L for display-focused reliable garden performance ranges servicing public/institutional.
Resilient stock for northern and exposed project supply With H7 rating, USDA 5b and Swedish zone 4, Pietra™ offers robust winter hardiness useful for nurseries serving cooler or more exposed UK sites, supporting planting plans in climates where wind and cold are regular factors for public projects. Own-root longevity and regenerative capacity support low replacement rates from a 2–3 L base, stabilising supply for reliable garden performance portfolios to public-realm suppliers.
Own-root mother blocks for private-label red floribunda ranges Verified cultivar authenticity and a premium bronze quality rating give a dependable base for private-label branding where identity must remain consistent over years. Own-root stocks tolerate propagation loads while maintaining genetic uniformity, and moderate maintenance plus standard container routing simplify integration into existing systems, supporting standard finished product lines for nursery/wholesale.
Moderate-care bedding for managed municipal and institutional beds Moderate disease resistance and average heat–drought tolerance suit professionally managed beds where scheduled irrigation and occasional plant protection are feasible but low-input robustness is still required. The compact, bush-trained format is easy to handle in volume for 2–3 L supply into contractors, providing predictable red bedding colour and reliable garden performance outcomes for municipal contractors.
Step-up feature specimens in 40–50 L for display and entrance areas From NEONATAL cuttings, Pietra™ can be staged from 2–3 L into 40–50 L containers for focal planting at entries and paths, the dense foliage and repeat clusters creating a strong colour presence in confined vertical space. Own-root longevity supports multi-year use of these large units in thematic rose gardens and institutional schemes, complementing standard finished product flows for public/institutional.

Finished-product ideas

  • 2–3 L red bedding floribunda line – compact, bush-trained plants for dense benching, using uniform colour and moderate maintenance to support reliable garden performance – target: retail garden centres and DIY chains.
  • Patio terrace collection pot – 2–3 L containers positioned as low, tidy terrace roses, leveraging dense foliage and remontant clusters for season-long appeal – target: multiple retailers requiring standard finished product assortments.
  • Thematic red floribunda range – own-root, authenticated Pietra™ blocks supplying collection-style red schemes, with long-term stability for show and institutional gardens – target: public-realm and project-based wholesalers.
  • 40–50 L entrance feature units – step-up production from NEONATAL to large containers, using compact habit and repeat flowering for statement pieces in formal layouts – target: landscape contractors and municipal buyers.
  • Private-label compact red line – branded ranges built on verified own-root stock, combining cultivar stability with moderate care needs and standard 2–3 L routes – target: nurseries and integrators building exclusive bedding assortments.

Technical cultivar profile
Parameter Data
Name and registration Floribunda shrub rose marketed as Pietra™ Palace® POUlpal105, a bedding floribunda from the Palace® collection; registered cultivar name POUlpal105 with CPVO registration pending from 2024.
Origin and breeding Bred in Denmark in 2021 by L. Pernille Olesen and Mogens Nyegaard Olesen at Poulsen Roser A/S, introduced and initially distributed by Poulsen Roser A/S in 2024.
Growth and structural characteristics Compact, bushy habit reaching around 25–40 cm high and 30–45 cm wide, with dense, glossy dark green foliage and moderate prickliness; self-cleaning performance data are not currently available.
Flower morphology Medium-sized, cupped, double flowers with 26–39 petals, produced in clusters; remontant flowering with a plentiful second flush, forming dense, ornamental bedding and container displays.
Colour data and phenology Vivid, uniform red flowers (RHS 65C outer, 65D inner; ARS LP), buds deep carmine red; colour fades only slightly to scarlet–raspberry with marginal darkening at petal edges, retaining strong visual impact.
Fragrance and aroma Medium-strength fragrance that becomes pleasantly noticeable in warm weather; detailed scent character has not been described, but the aroma supports added sensory value compared with purely visual cultivars.
Hip characteristics Hip set is not typical; where present, only very small hips of about 0–3 mm diameter are formed, with no further data available on hip shape or colour.
Resistance and winter hardiness Moderate overall disease resistance with medium susceptibility to powdery mildew, black spot and rust; average heat and drought tolerance needing irrigation in prolonged dry spells; hardy to about −26 to −23 °C (H7, USDA 5b, Swedish zone 4).
Horticultural recommendations Suited to flowerbeds, containers, terraces and borders; recommended as a compact, bush-trained plant for standard container production in 2–3 L pots, with moderate maintenance and occasional plant protection required.

Pietra™ Palace® POUlpal105 combines compact uniform habit, vivid repeat red flowering and robust winter hardiness with own-root predictability and longevity, making it a dependable choice for planned nursery programmes; we would welcome discussing volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: PIETRA™ – red bedding Floribunda rose - Olesen & Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:15.07.2025
Cultivar Quality Rating: premium bronze
Item Number: [1285] 21-277 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The Italian word 'Pietra' means 'stone, rock', referring to the cultivar's solid, compact habit.
Original Trade Name: Pietra™
Current Trade Name: Pietra™ Palace® POUlpal105
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Palace®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Registration Year: 2024 (CPVO – application pending)
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S (Fredensborg, Denmark)
Breeding Year: Denmark, 2021
Parentage: unknown

Growth and Structural Characteristics

Height: 0.8-1.3ft (25-40 cm)
Spread: 1-1.5ft (30-45 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. The leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information available on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cupped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LP RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: red
Flower Colour Description: Vivid red petals with a uniformly coloured surface.
Closed Bud: Deep carmine red with a velvety surface and a deeper tone at the margins.
Newly Opened Flower: Bright scarlet red, deeper at the centre, subtly lightening towards the outer edges.
Full Bloom: Uniform medium-deep red, the rim of the outer petal whorl slightly lighter, scarlet.
Before Fading: The red slightly fades, paling to a scarlet–raspberry shade, with a faint darkening at the edges.
Colour Fading Description: The red colour only fades slightly: a mid–deep red shifts to a scarlet–raspberry tone; the edge is initially a little lighter and later becomes faintly darker.

Fragrance and Aroma

Fragrance Strength: medium-strength, pleasantly noticeable in warm weather scent
Fragrance Character: scent description not available
Pollinator Attraction: Its very double, tightly closed flower form and lack of accessible pollen make it of low attractiveness to pollinators.
Pollinator-Friendly Rating: Its double flowers hide the stamens, so it has limited pollinator friendliness and is primarily an ornamental variety.

Hip Characteristics

Hip Comment: Formation of rose hips is not typical; if they do develop, very small hips of 0–3 mm diameter appear.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Average heat–drought tolerance; requires irrigation during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement moderate; requires occasional plant protection.
Primary Uses: flowerbed, container, terrace, border

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
PIETRA™ – red bedding Floribunda rose - Olesen & Olesen
Vivid red petals with a uniformly coloured surface. - bedding floribunda rose - medium-strength, pleasantly noticeable in warm weather scent - scent description not available
The rose webshop. - red - medium-strength, pleasantly noticeable in warm weather scent - Pietra™ - bedding floribunda rose - (0.8-1.3ft (25-40 cm))
Inflorescence: cluster-flowered Height: 0.8-1.3ft (25-40 cm) Flower shape: cupped Winter hardiness: 6b red - Poulsen Roser A/S (Denmark) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 0.8-1.3ft (25-40 cm) Height: 0.8-1.3ft (25-40 cm) - Flower fullness: double-flowered Pietra™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.