Pink Drift® – pharmaROSA® NEONATAL rooted cutting for professional production
Groundcover performance, uniformity and coverage define Pink Drift® (MEIjocos) as a predictable base for nursery networks focusing on project mass planting and park or urban green space supply. Its low, spreading habit and dense, glossy foliage deliver fast, carpet‑like density from 1.5–2 L routes toward durable, bush‑trained finished products for edging, slopes and flower beds. Professionally resistant to major foliar diseases and tolerant of winter and wind in northern UK regions, it supports reduced intervention and stable scheduling. Own‑root production provides regenerative longevity and homogeneous blocks with low replacement, while a remontant, self‑cleaning flowering habit maintains sale‑ready ornamental value throughout the season. The development arc naturally progresses from root establishment in year one, structural canopy in year two and full ornamental performance from year three onwards, aligning well with contract‑led landscape projects and collection‑style installations where identity, reliability and repeatable quality are critical.
Usage options
Finished-product ideas
- Project groundcover 2 L line – uniform, bush-trained 1.5–2 L plants emphasising fast coverage and dense foliage for mass planting, positioned for landscape contractors via project-serving wholesalers – target audience/channel: project-based B2B supply
- Urban low-maintenance mix – Pink Drift® combined in assortments as a disease-resistant, own-root groundcover option for urban green space schemes, built from NEONATAL propagation into coordinated 2 L ranges – target audience/channel: municipal and institutional buyers
- Drift® collection bench – curated Drift® series display including Pink Drift® for thematic and show gardens, based on uniform container production with predictable remontant flowering – target audience/channel: collection-focused nurseries and show-garden operators
- Large-container plaza units – 40–50 L feature planters grown on from 2 L stock, using dense, spreading canopies and long-lived own-root structure for multi-season contracts – target audience/channel: commercial landscape and facilities managers
- Private-label groundcover rose – branded concept centred on fast groundcover, low input needs and own-root longevity, supplied as consistent 2 L finished plants – target audience/channel: retailer-aligned grower-packers and integrator networks
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Pink Drift® (MEIjocos), groundcover/shrub rose in the DRIFT® collection; registered with ARS exhibition name Pink Drift® and protected under US Plant Patent PP 18 874. |
| Origin and breeding |
Bred by Jacques Mouchotte for Meilland International (France) from ‘Korimro’ × unknown seedling; introduced 2009, with Meilland and Star® Roses and Plants as key distributors. |
| Awards and recognition |
Proven in international trials: Paris‑Bagatelle 1st prize and AJJH Rose of the Year (2008), plus landscape-category gold medals and landscape awards in Belgium, Japan and the USA between 2008–2011. |
| Growth and structural characteristics |
Low, spreading growth 25–45 cm high and 60–110 cm wide, with dense, glossy dark-green foliage and moderate prickliness, forming a compact, carpet-like structure suitable for edging and slopes. |
| Flower morphology |
Semi-double, flat flowers with 13–25 petals and medium size (approx. 1.5–2.75 in), produced in clusters and repeating with a plentiful second flush, supporting a long ornamental display in season. |
| Colour data and phenology |
Warm pink base (ARS MP; RHS 55B, 62C) shifting from deeper magenta-pink buds to mid-pink blooms that gradually lighten with a delicate whitish or silvery veil, offering moderate colour retention in full sun. |
| Fragrance and aroma |
Very weak, barely perceptible scent with a delicately sweet character; visual and textural groundcover impact is the primary ornamental asset rather than fragrance emphasis in planting schemes. |
| Hip characteristics |
Produces small spherical red hips, around 4–8 mm diameter, with moderate ornamental value in autumn, although continuous remontant flowering generally remains the main visual feature in use. |
| Resistance and winter hardiness |
Rated H7, hardy approximately to -32–-29 °C (USDA 4b, Swedish Zon 5); resistant to powdery mildew, black spot and rust, with good heat and moderate drought tolerance for demanding urban sites. |
| Horticultural recommendations |
Suited to groundcover, edging, beds, containers, slopes, parks and urban green spaces; low maintenance with minimal pruning and fertilising, ideal for project mass planting and uniform, dense finished forms. |
Pink Drift® offers fast, dense groundcover, strong disease resistance and durable own-root longevity for predictable, low-replacement stands; please feel free to discuss capacity planning and scheduling options with us.
