Romantic rose

21-513-1
21-513-2

Prix P. J. Redouté

Générosa®

MASpiejo – Dominique Massad

Outer petals vivid raspberry-pink, inner petals a peachy-rosy hue. - nostalgia rose - very strongly scented, garden-filling rose - deep, tea-vanilla aroma

– Dense, upright shrub for refined structure.
– Large, very double rosette blooms.
– Rich raspberry‑pink to peach‑pink colouring.
– Very strong tea‑vanilla fragrance.
– Hardy to H7, suitable for colder sites.
– Special feature: Ideal premium choice for romantic beds, hedges and scented containers.
Exclusive finished product
Prix P. J. Redouté
pharmaROSA® NEONATAL rooted rose cutting
29,70 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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PRIX P. J. REDOUTÉ – pharmaROSA® NEONATAL rooted cutting

Developed for professional nursery production, PRIX P. J. REDOUTÉ as a pharmaROSA® NEONATAL own‑root cutting offers a stable, premium base for onward propagation into high‑value, 5–7 L container shrub roses. The cultivar combines upright, compact habit, dense glossy foliage and large, very double rosette blooms with consistently high petal counts and a notably strong tea‑vanilla fragrance, supporting exclusive, nostalgia‑style finished goods. Its remontant flowering with plentiful second flushes aligns well with retail expectations for romantic, continuously ornamental shrub roses serving thematic and collection plantings, including dedicated rose gardens. H7 hardiness down to -26 °C provides reliable performance across cooler UK areas and exposed northern sites, offering confidence for long‑term projects in climates with demanding winters. On own roots, the variety is suited to systematic nursery scheduling, where young material supplies Year 1 root establishment, Year 2 framework shoot build‑up and Year 3 full ornamental value, supporting predictable premium container programmes and wholesale‑level supply.


Usage options

Target area Reasoning
Premium 5–7 L container shrub rose production The upright, compact habit and 80–120 cm height suit bush-trained production into 5–7 L premium containers, where dense dark foliage frames the large, very double, romantic blooms. Own-root NEONATAL material supports stable, repeatable quality in nursery propagation beds and container lines, with Year 1 rooting and Year 2 shoot development fitting standard scheduling towards exclusive finished product status. This makes the cultivar an effective premium container option for retail/reseller.
Fragrance-led romantic rose assortments The very strong, garden-filling tea-vanilla fragrance allows you to position this shrub clearly within fragrance-led, nostalgia and Romantic rose ranges. Using rooted cuttings as a uniform propagation base simplifies building coherent scented segments in wholesale stock and private-label programmes, with predictable flowering quality for show gardens and dedicated collection areas. This can underpin fragrance-focused selections for retail/reseller.
Ornamental hedge and structural planting lines The dense, glossy dark foliage and upright form lend themselves to low, flowering hedge and structural bed concepts where a consistent line of shrubs is required. Own-root propagation supports homogeneous stands and reduced replacement over the life of municipal or institutional plantings, while H7 hardiness ensures resilience for longer-term projects in colder, wind-exposed parts of the UK and Ireland. This combination is valuable for public-realm suppliers.
Cut-flower capable shrub production Large, very double, clustered rosette blooms with 40+ petals and strong scent offer additional flexibility for growers serving local cut-flower or on-site harvest concepts, without compromising the primary container route. NEONATAL material gives a scalable base to trial or integrate cutting use in premium shrub blocks, allowing you to differentiate higher-value ranges through flower form and fragrance. This can support added-value concepts for independent-garden-centres.
Thematic and nostalgia rose collections As a Romantic, nostalgia-type shrub with a named connection to botanical art and literature, this cultivar fits curated ranges and thematic collections where story, form and colour coherence are important. Own-root identity stability is beneficial for collection beds, show gardens and gene-bank-style stands, ensuring long-term cultivar authenticity and consistent ornamental character under repeated propagation cycles. This supports concept-led ranges for specialist-rose-retailers.
Heat-tolerant, repeated-flush plantings The remontant character with a plentiful second flowering, combined with moderate heat tolerance, supports schemes where extended seasonal colour is needed, provided irrigation is available in prolonged dry periods. Own-root plants regenerate well after flowering and pruning, helping maintain display quality over years in professionally managed beds that must perform through variable UK summers with some resilience to warmer spells. This is relevant for landscape-contractors.
Medium-maintenance, premium shrub lines Moderate disease resistance and medium maintenance needs suit professional regimes where scheduled protection and hygiene practices are standard, but where very high-end flower and fragrance values justify inputs. NEONATAL supply allows you to plan volumes to match plant protection programmes and labour windows, maintaining quality in propagation beds and premium container blocks without overextending resources. This aligns with managed programmes for larger-nursery-groups.
Hardy shrub for northern and exposed locations With hardiness rated to -26 – -23 °C (RHS H7), the cultivar is suitable for colder regions and exposed sites, supporting reliable overwintering in field or container production. On own roots, loss of top growth from severe conditions can be followed by regrowth from the base, supporting stand longevity and lowering replacement risk in longer-term stock beds or public projects in northern and upland areas with robust winter and wind tolerance. This reliability benefits regional-wholesalers.

Finished-product ideas

  • Premium 5–7 L romantic shrub – bush-trained, 3–5 cane plants in 5–7 L pots highlighting large, very double, fragrant blooms and compact habit for exclusive nostalgia ranges – target: retail/reseller premium benches.
  • Fragrance collection feature rose – grouped in a multi-cultivar scented series using uniform NEONATAL stock to emphasise very strong tea-vanilla fragrance and repeat flowering – target: independent garden centres and specialist rose retailers.
  • Low flowering hedge module – line-out production for 5–7 L hedging units using upright, dense foliage structure and H7 hardiness for repeatable hedge concepts – target: public-realm suppliers and landscape contractors.
  • Thematic Générosa® collection SKU – positioned within curated Romantic/Générosa® assortments, exploiting own-root identity stability and the cultivar’s narrative appeal – target: concept-led retail programmes and show-garden partners.
  • Cut-and-garden dual-use shrub – premium container shrub highlighting strong fragrance and large, very double blooms, marketed as suitable for garden and incidental cutting – target: higher-end retail and boutique nursery outlets.

Technical cultivar profile
Parameter Data
Name and registration Shrub rose from the Générosa® collection, registered as MASpiejo and marketed as PRIX P. J. REDOUTÉ Générosa® MASpiejo; ARS exhibition name: Prix P J Redoute, nostalgia/Romantic commercial grouping.
Origin and breeding Bred by Dominique Massad in France, breeding year and introduction 2010, parentage unknown; initially distributed by Roseraies Guillot, with pharmaROSA® NEONATAL offering own-root propagation material for professional programmes.
Awards and recognition not provided
Growth and structural characteristics Upright shrub reaching around 80–120 cm high and 60–100 cm spread, with dense, glossy dark green foliage and moderate prickliness; bush-trained with 3–5 strong framework canes recommended for finished production.
Flower morphology Large L-sized, very double rosette blooms with 40+ petals carried in clusters; self-cleaning is moderate so some spent flowers need removal, but remontant habit provides a plentiful second flush for extended display.
Colour data and phenology Outer petals vivid raspberry-pink, inner petals peachy-rosy (RHS 62C outer, 24B inner); colour lightens gradually from bright raspberry to pale pink, with warm peach-pink tones especially in the centre and in earlier stages.
Fragrance and aroma Very strong, garden-filling scent with a deep tea-vanilla character; extremely double flowers limit pollinator access, so it functions primarily as an ornamental fragrance and display shrub rather than a pollinator resource.
Hip characteristics Due to very double flowers, hip set is generally low; occasionally forms small, egg-shaped red hips around 9–15 mm in diameter, not usually a significant ornamental or production feature for this cultivar.
Resistance and winter hardiness Rated H7 with documented hardiness around -26 – -23 °C; moderate resistance to powdery mildew, black spot and rust, suiting medium-maintenance programmes with scheduled plant protection, especially in higher-pressure seasons.
Horticultural recommendations Suitable for flower beds, specimen planting, containers, cut use and hedging; premium container route in 5–7 L pots is recommended, with medium maintenance needs and occasional pest and disease control under professional care.

PRIX P. J. REDOUTÉ MASpiejo offers large, very double fragrant blooms, compact upright shrub structure and reliable H7 hardiness on a predictable own-root base that supports long-lived, regenerating stands; we would be pleased to discuss volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: PRIX P. J. REDOUTÉ – pink nostalgia rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:08.11.2025
Cultivar Quality Rating: premium silver
Item Number: [1506] 21-513 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name honours Pierre-Joseph Redouté, the Belgian–French botanical painter, and the French horticultural literary prize named after him.
Original Trade Name: Prix P. J. Redouté®
Current Trade Name: Prix P. J. Redouté Générosa® MASpiejo
Rose Group: Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: Générosa®

Origin and Breeding

Initial Distributor: Roseraies Guillot (France)
Breeder: Dominique Massad
Breeding Company / Institution: unknown / no data
Breeding Year: France, 2010
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.9ft (80-120 cm)
Spread: 2-3.3ft (60-100 cm)
Growth Habit: upright
Foliage: The variety's foliage is dense; the leaves are glossy and dark green.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning moderate

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: PB RHS code: 62C (outer), 24B (inner)
Repeat Flowering: It is remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Outer petals vivid raspberry-pink, inner petals a peachy-rosy hue.
Closed Bud: Deep raspberry-pink, densely filled bud with a slightly peachy tip.
Newly Opened Flower: The outer zone is vibrant pink, while the centre displays a warm peach-pink glow.
Full Bloom: The outer petals fade to mid pink, while a rich peach‑pink tone is visible inside.
Before Fading: The overall colour of the bloom is pale pink, with a delicate peach‑pink sheen at the centre.
Colour Fading Description: As it opens, the bright raspberry-pink shifts to medium pink, then to pale pink; in strong sunlight it lightens slightly.

Fragrance and Aroma

Fragrance Strength: very strongly scented, garden-filling rose
Fragrance Character: deep, tea-vanilla aroma
Pollinator Attraction: Its fully double flowers give poor access to the stamens, so it attracts pollinators only weakly.
Pollinator-Friendly Rating: Its very double flowers conceal the stamens; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: red
Hip Comment: Due to the double flowers, rose-hip formation is expected to be minimal; occasionally it produces oval, red hips 9–15 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires irrigation during prolonged dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; may occasionally require pest and disease control.
Primary Uses: flower bed, specimen, container, cut flower, hedge

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
PRIX P. J. REDOUTÉ – pink nostalgia rose - Massad
Outer petals vivid raspberry-pink, inner petals a peachy-rosy hue. - nostalgia rose - very strongly scented, garden-filling rose - deep, tea-vanilla aroma
The rose webshop. - pink - very strongly scented, garden-filling rose - Prix P. J. Redouté - nostalgia rose - (2.6-3.9ft (80-120 cm))
Inflorescence: clustered Height: 2.6-3.9ft (80-120 cm) Flower shape: rosette Winter hardiness: 6b pink - Roseraies Guillot (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.6-3.9ft (80-120 cm) Height: 2.6-3.9ft (80-120 cm) - Flower fullness: very double-flowered Prix P. J. Redouté - Roses in the garden | pharmaROSA® Neonatal - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
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Pages for professionals and private customers
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Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.