Promenade®

Bedding rose

TRAgiheid – Christophe Travers

The petals are a vivid orange-red to red shade with strong, rich colour depth. - flowerbed shrub rose - very weak, scent noticeable only at close range rose - classic, rosy character

– Compact, bushy habit for neat bedding displays.
– Semi-double clusters give a lively, airy effect.
– Vivid fiery-red blooms with warm orange shimmer.
– Flowers fade through coral to soft salmon-pink tones.
– Hardy to H7, reliable in colder climates.
– Special feature: Bee-friendly open flowers with decorative orange-red hips.

Standard finished product

pharmaROSA® NEONATAL rooted rose cutting

28,34 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

4.5 (6712)

Promenade® Bedding rose TRAgiheid – pharmaROSA® NEONATAL rooted cutting

Promenade® is a compact, bushy, patio shrub with dense, glossy foliage and clusters of vivid orange-red flowers, offering a uniform structural base for nursery-scale flowerbed and border production where colour intensity and bed impact matter. As a tray-grown own-root cutting, it integrates smoothly into standard container lines at 2–3 L, supports reliable massing in urban planting schemes and thematic rose collections, and fits programme-based scheduling. Its remontant, abundant second flush provides repeat display for show gardens and public spaces, while the compact 30–50 cm height and 45–75 cm spread give predictable spacing in propagation beds and finished stock. Own-root structure underpins long-term stand stability and regeneration under production loads, aligning with UK nursery systems that must perform consistently even in colder, exposed locations with dependable winter hardiness to safeguard stock.

Usage options

Target area	Reasoning
Bedding and massed flowerbed production	The bushy, slightly spreading habit with dense, dark-green foliage and compact 30–50 cm height supports tight, uniform bedding layouts in standard 2–3 L containers. Remontant flowering with an abundant second flush gives strong colour continuity, valuable when supplying retail/reseller lines positioned as reliable garden performance. As an own-root NEONATAL input, it can be batch-propagated for homogeneous blocks, with year 1 root establishment, year 2 structural build, and year 3 full ornamental value supporting predictable bedding programmes for nursery and grow-on partners.
Urban green space and park contracts	The compact 45–75 cm spread and dense canopy suit formal and semi-formal schemes where a low, continuous shrub layer is specified, particularly in standard container production for public planting. Own-root form supports regeneration after pruning or incidental damage, helping maintain stable stands and limiting replacement rates across multi-year contracts. Although disease protection must be planned, the vivid orange-red bed effect aligns with ranges offered as reliable garden performance to municipalities via public-realm suppliers.
Border and slope planting lines	The slightly spreading, bushy architecture and moderate prickliness give good fill and deterrent value along borders and slopes when produced in 2–3 L pots as a standard finished product. Its winter hardiness to around -26 – -23 °C allows secure cropping for schemes in cooler UK regions, including more exposed northern sites where dependable hardiness underpins contract reliability. As own-root material, long lifespan and stable ornamental value underpin repeatable SKU offerings for landscape-focused wholesalers.
Thematic rose gardens and cultivar collections	Promenade® combines a compact patio/shrub profile with fiery orange-red colour shifts from opening to fading, adding visual range to dedicated collections and show gardens. Tray-rooted own-root cuttings are particularly suitable for long-term cultivar maintenance beds where identity and clonal stability matter, supporting thematic concepts around colour and structure. Standard container routes at 2–3 L allow efficient stocking for retail/reseller partners curating reliable garden performance ranges for collection-oriented outlets.
Pollinator-friendly product ranges	Semi-double, open-centred, flat flowers with easily accessible stamens make this cultivar clearly attractive to bees and other pollinating insects, ideal for pollinator-oriented ranges. In a standard 2–3 L container, it can be positioned as a compact, high-impact bedding shrub that also contributes ecological value in urban green spaces and private gardens. Own-root longevity supports long-term beds, aligning with market messages around sustainable, reliable garden performance for environmentally conscious channels.
Colour-focused retail assortments	The vivid orange-red to fiery red flowers with warm inner shimmer and controlled fading to coral and salmon-pink deliver a strong, recognisable colour story that reads well in benches of standard containers. Remontant flowering with an abundant second flush helps maintain sell-through appeal across the main season, supporting staggered deliveries. In UK distribution, this supports programmes where dependable colour presentation is required even in cooler, wind-exposed regions, offering consistency for garden-centre-led resellers.
Compact shrub production for mixed containers	The 30–50 cm height and 45–75 cm spread, combined with a bushy, leafy framework, make Promenade® an effective structural element in mixed shrub compositions or larger 40–50 litre feature containers. Own-root vigour and regeneration allow repeated pruning to shape without losing balance, useful for more architectural or formal compositions in public and private schemes. Produced initially in 2–3 L as a standard route, it can then be stepped up as required for project-driven contractors.
Hip-interest and seasonal extension lines	This cultivar produces small, spherical orange-red hips (6–10 mm), adding discrete late-season interest in beds and border plantings after the main flower peak. For nurseries building autumn-focused ranges, own-root stock supports multi-year cropping where shrubs are kept on for hip display without graft fatigue. Standard container production at 2–3 L for retail, or potting on to 40–50 litre units for feature plantings, can extend perceived reliability and seasonal value for seasonal assortment planners.

Finished-product ideas

Compact bedding line – Uniform 2–3 L shrubs for high-density flowerbeds, exploiting the compact, bushy habit and remontant flowering to deliver reliable colour blocks positioned as standard finished products – target audience/channel: retail and reseller programmes.
Pollinator-friendly border pack – Own-root 2–3 L plants marketed for mixed borders where semi-double, open-centred flowers support bees while providing fiery red impact, aligning with reliable garden performance messaging – target audience/channel: garden centres and specialist retailers.
Urban park series – Batch-consistent 2–3 L stock for slopes, borders and park beds, using hardiness and dense foliage to underpin long-term plantings supplied as predictable, repeatable SKUs – target audience/channel: public-realm and municipal contractors.
Collection-grade shrub – Carefully labelled NEONATAL-derived plants for thematic rose collections, highlighting colour transitions and compact shrub structure, ideal where cultivar identity and stable own-root stands are important – target audience/channel: show gardens and institutional collections.
Large feature container – Selected robust plants stepped up from 2–3 L into 40–50 litre containers, using the bushy habit, repeated flowering and modest hip set to provide season-long interest – target audience/channel: landscape designers and commercial project specifiers.

Technical cultivar profile

Parameter	Data
Name and registration	Promenade® Bedding rose TRAgiheid is a patio/shrub bed rose; registered cultivar name TRAgiheid, commercial type flowerbed shrub rose, assigned to the Bedding rose collection.
Origin and breeding	Bred in France by Christophe Travers (Pépinières Travers), breeding year 2011; parentage and exact introduction or registration years are not provided for this cultivar.
Awards and recognition	not provided
Growth and structural characteristics	Bushy, slightly spreading habit with dense, glossy dark-green foliage; compact height around 30–50 cm and spread 45–75 cm, with moderate prickliness providing a robust yet manageable shrub framework.
Flower morphology	Semi-double, flat, cluster-flowered blooms, size S (0.5–1.5 in) with 13–20 petals; repeat-flowering (remontant) with an abundant second flush, supporting extended seasonal display in production and landscape use.
Colour data and phenology	Vivid orange-red to fiery red flowers (RHS 46A outer, 45A inner) fading through coral red to salmon-pink; colour depth remains rich with a warm orange shimmer on inner petal surfaces at full bloom.
Fragrance and aroma	Fragrance has a classic rosy character with very weak intensity, detectable mainly at close range; not primarily a scent rose but contributes some traditional rose note in plantings.
Hip characteristics	Produces small, spherical orange-red hips 6–10 mm in diameter in modest quantities, adding subtle late-season interest without dominating the plant’s bedding and shrub role.
Resistance and winter hardiness	Very susceptible to powdery mildew, black spot and rust; requires regular plant protection. Winter hardiness rated RHS H7, approximately -26 to -23 °C, corresponding to USDA zone 5b and Swedish zone 4.
Horticultural recommendations	Recommended for flowerbeds, borders, slopes, parks and urban green spaces; supplied as bush-trained, compact plants for standard container production, with maintenance needs rated high due to poor disease resistance.

Promenade® Bedding rose TRAgiheid offers compact, bushy habit, vivid repeat flowering and small hip interest on an own-root base that supports predictable, regenerative long-term stands; we would be pleased to discuss volumes, timing and integration into your programmes.

Detailed product attributes

Product Identification Data

Product Name: PROMENADE® – fiery red bedding shrub rose - Travers

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:19.03.2025

Cultivar Quality Rating: premium bronze

Item Number: [1206] 21-125 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is of English origin; "promenade" means a walkway or esplanade.

Cultivar Synonym: -

Registered Cultivar Name: TRAgiheid

Original Trade Name: Promenade®

Former Name: -

Current Trade Name: Promenade® Bedding rose TRAgiheid

American Rose Society Approved Exhibition Name: -

Rose Group: Patio, Shrub

Commercial Type: flowerbed shrub rose

Commercial Group: Bed rose

Exhibition Category: shrub rose

Collection: Bedding rose

Origin and Breeding

Initial Distributor: -

Introduction Year: Data not available

Registration Year: Data not available

Breeder: Christophe Travers

Breeding Company / Institution: Pépinières Travers (France)

Breeding Year: France, 2011

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 1-1.6ft (30-50 cm)

Spread: 1.5-2.5ft (45-75 cm)

Growth Habit: bushy, slightly spreading

Foliage: The variety has dense foliage. The leaves are glossy and dark green.

Prickliness: moderately thorny

Self-Cleaning Description: No data available on self-cleaning.

Self-Cleaning Intensity: No data on self-cleaning ability.

Flower Morphology

Petal Count: 13-20

Flower Fullness: semi-double

Flower Shape: flat

Flower Size: S (0,5-1,5 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: OR RHS code: 46A (outer), 45A (inner)

Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: fire-red

Flower Colour Description: The petals are a vivid orange-red to red shade with strong, rich colour depth.

Closed Bud: Bright scarlet red with a slight orange hue, uniform surface.

Newly Opened Flower: Bright orange‑red petals with a slightly more intense red shade towards the outer edges.

Full Bloom: In full bloom, cup-shaped and uniformly fiery red, with a warm orange shimmer on the inner surface.

Before Fading: The petals fade to coral red, then to a salmon-pink tone, yet retain their rich sheen.

Colour Fading Description: During opening, the vivid orange-red to scarlet shade fades to coral red and then to a salmon-pink tone.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: very weak, scent noticeable only at close range rose

Fragrance Character: classic, rosy character

Pollinator Attraction: Semi-double flowers open flat, with exposed stamens and accessible pollen that make this variety attractive to pollinating insects.

Pollinator-Friendly Rating: Its semi-double, open-centred flowers with easily accessible stamens attract bees, therefore pollinator-friendly.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 6-10 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Produced in small quantities, spherical orange-red rose hips 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.

Heat and Drought Tolerance Level: -

Disease Resistance: very susceptible

powdery mildew – very susceptible
black spot – very susceptible
rust – very susceptible

Horticultural Recommendations

Recommended product path: Standard container

Recommended target pot: 2–3 L

Release form: Bush-trained, compact plant

Recommended use: Maintenance requirement high; very poor disease resistance, regular plant protection required.

Primary Uses: flower bed, border, slope, park, urban green space

Comments

Positioning: Standard finished product

Target customer/channel: Retail / reseller

Main value proposition: Reliable garden performance

PROMENADE® – fiery red bedding shrub rose - Travers

The petals are a vivid orange-red to red shade with strong, rich colour depth. - flowerbed shrub rose - very weak, scent noticeable only at close range rose - classic, rosy character

Rose Shopping Online - fire-red - very weak, scent noticeable only at close range rose - Promenade® - flowerbed shrub rose - (1-1.6ft (30-50 cm))

Inflorescence: cluster-flowered Height: 1-1.6ft (30-50 cm) Flower shape: flat Winter hardiness: 5b fire-red - - flowerbed shrub rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 1-1.6ft (30-50 cm) Height: 1-1.6ft (30-50 cm) - Flower fullness: semi-double Promenade® - Roses in the garden | pharmaROSA® Neonatal - premium bronze Christophe Travers

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)