Bedding rose

21-050-1
21-050-2

Wekmajuchi

Bedding rose

- – Christian Bédard

Pure, even golden‑yellow shade with a glossy finish. - flowerbed floribunda rose - strong, noticeably scented rose - sweetly spicy aroma

– Strong, sweetly spicy fragrance in bloom
– Pure golden-yellow flowers with glossy petals
– Reliable repeat flowering with abundant clusters
– Bushy, compact habit for beds and borders
– Good self-cleaning, neat appearance after rain
– Special feature: Golden Rose winner at Rose Hills International Rose Trials (2016).
Standard finished product
Wekmajuchi
pharmaROSA® NEONATAL rooted rose cutting
27,01 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3 (3201)
facebook   twitter

WEKmajuchi – golden-yellow bedding floribunda rose – pharmaROSA® NEONATAL

Floribunda own-root propagation of WEKmajuchi offers a compact, bushy framework with reliable remontant flowering for high-throughput nursery production and uniform retail lines. As a tray-grown pharmaROSA® NEONATAL cutting, it slots efficiently into standard 2–3 L container programmes, supporting predictable scheduling from propagation bed to finished stock for garden-centre and reseller channels. The pure, glossy golden-yellow colour with very double, cluster-flowered heads and strong, sweetly spicy fragrance gives this cultivar clear bench impact and exhibition-value flower form, while good self-cleaning reduces grooming time in production batches. Medium disease resistance and H7 winter hardiness underpin dependable landscape use across the UK, suited to projects where coastal wind and exposure are important design constraints.


Usage options

Target area Reasoning
Bedding and massed flowerbed production The bushy habit and 120–160 cm height/spread create full, even blocks in nursery beds and landscape-scale plantings, giving reliable garden performance as a standard finished product. Using bush-trained NEONATAL cuttings into standard 2–3 L containers delivers homogeneous batches for retail/reseller programmes targeting flower bed and park schemes, particularly where reliable coastal wind tolerance supports national project portfolios for nursery-networks.
Premium colour-impact floribunda lines The pure, even golden-yellow shade with a glossy finish and minimal fading supports colour-tight SKU concepts and repeatable bench presentation. Own-root NEONATAL material into standard container production provides a stable colour offer for edging, solitary specimens and beds, aligning with standard finished product ranges focused on reliable visual impact for garden-centres.
Fragranced feature and display blocks Strong, sweetly spicy fragrance and very double, cup-shaped blooms allow positioning as a scented floribunda option within retail assortments. NEONATAL cuttings grown in 2–3 L pots give manageable, bush-trained units for solitary specimen and park planting, supporting reliable garden performance messages in fragranced ranges for reseller-collections.
Continuous flowering production for bedding rotations Remontant flowering with a plentiful second flush supports season-long colour in garden and park contexts, keeping finished product benches refreshed with repeat sale potential. Integrating NEONATAL material into standard container routes allows reliable scheduling for flower bed and edging uses, matching standard finished product expectations in time-sensitive programmes for volume-retailers.
Labour-efficient nursery blocks Good self-cleaning, with most spent blooms dropping cleanly, reduces grooming labour on production benches and during pre-shipment preparation. In standard 2–3 L container crops for flower bed and park use, this characteristic supports reliable garden performance while easing maintenance loads across large runs for integrator-suppliers.
Robust park and public-realm plantings H7 hardiness and tolerance down to -21–-18 °C give a solid base for exposed beds, while own-root structure supports long-term renewal and stable stands after pruning. Using NEONATAL cuttings through standard container pathways for solitary specimens and park beds fits standard finished product expectations of durable, low-replacement stock for public-projects.
Exhibition floribunda and cut-flower selections Cluster-flowered, very double, medium-sized blooms with 40+ petals reflect the exhibition floribunda and cut-flower profile, with Golden Rose trial recognition supporting technical credibility. Standard-container NEONATAL production delivers uniform bush-trained plants suitable for cut and display use, reinforcing reliable garden performance claims for specialist-rose-growers.
Long-term own-root collection and stock plants Own-root NEONATAL material offers renewable growth and long lifespan, supporting stable cultivar identity and reduced replacement in stock beds; this underpins a practical development arc where roots establish in year one, shoots build framework in year two, and full ornamental value is expressed in year three. Routing via standard 2–3 L containers for solitary specimens and park or collection use aligns with standard finished product lines while securing dependable mother-plant resources for wholesale-propagators.

Finished-product ideas

  • Golden Bedding Floribunda 2L – compact, bush-trained own-root plants in 2 L pots highlighting the pure golden-yellow colour and good self-cleaning for massed bedding schemes – retail garden-centre and DIY chains.
  • Fragrant Show Floribunda 3L – 3 L containers positioned for exhibitors and enthusiasts, combining strong sweetly spicy fragrance with exhibition-form blooms and Golden Rose trial credibility – specialist rose retailers and mail order.
  • Park Edge Yellow Series – uniform batches for edging and park beds, using the bushy habit, remontant flowering and H7 hardiness to deliver reliable garden performance – local-authority and landscape-contract supply.
  • Cut-and-Display Cluster Rose – floribunda lines selected for cluster-flowered, very double stems suitable for small-scale cutting, with self-cleaning plants maintaining display value between cuts – independent nurseries serving hobby florists.
  • Collection Stock Mother-Plants – own-root NEONATAL units grown on in 3 L and then 40–50 L field or container stock, exploiting long lifespan and stable structure for cultivar maintenance – wholesale propagators and collection gardens.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose, registered as WEKmajuchi, marketed under Wekmajuchi Bedding rose WEKmajuchi, with Doris Day recorded as the American Rose Society approved exhibition name.
Origin and breeding Bred by Christian Bédard (United States, 2011) from ‘Julie Newmar’ × ‘Julia Child’, introduced and initially distributed by Weeks Wholesale Rose Grower, Inc. in the USA from 2015, registered in 2013.
Awards and recognition Recognised at Rose Hills International Rose Trials with the Golden Rose award in 2016, indicating assessed performance and ornamental value under trial conditions relevant to professional rose selectors.
Growth and structural characteristics Bushy, compact bush-trained plant reaching 120–160 cm in both height and spread, with medium-density dark green foliage, densely prickled stems and a framework suited to flower beds, edging and container use.
Flower morphology Cluster-flowered floribunda with medium-sized, very double, cup-shaped blooms carrying 40+ petals, providing full heads for bedding and display; remontant habit ensures a plentiful second flowering flush in season.
Colour data and phenology Pure golden-yellow flowers, RHS 14B outer and 14A inner, opening bright sunshine yellow and remaining saturated with minimal fading; glossy petal surface maintains colour impact over the flowering period.
Fragrance and aroma Strong, noticeably scented rose with a sweetly spicy aroma character; heavy petal count means limited pollinator access, so it is used primarily as an ornamental and display cultivar rather than for ecological planting.
Hip characteristics Occasionally sets spherical hips 16–24 mm in diameter, coloured orange-red in the RHS 28A–30C range, providing some seasonal autumn interest but not generally a primary production or marketing focus.
Resistance and winter hardiness Medium overall disease profile: resistant to powdery mildew with medium susceptibility to black spot and rust; winter hardy to -21–-18 °C, classified RHS H7 and USDA Zone 6b, corresponding to Swedish Zone 3.
Horticultural recommendations Best used for flower beds, edging, containers, cut flower use, solitary specimens and parks; moderate maintenance requiring regular pruning and feeding, with good performance via standard container production from own-root cuttings.

WEKmajuchi combines stable golden-yellow colour, remontant flowering and H7 hardiness in an own-root form that supports predictable, regenerative, long-lived stands; please contact us to discuss volumes, timing and how it can fit your programme.

Detailed product attributes

Product Identification Data

Product Name: WEKMAJUCHI – golden-yellow bedding floribunda rose - Bédard
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:11.03.2025
Item Number: [1117] 21-050 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Doris Day
Current Trade Name: Wekmajuchi Bedding rose WEKmajuchi
Rose Group: Floribunda
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Weeks Wholesale Rose Grower, Inc. (USA)
Introduction Year: 2015 (USA)
Breeder: Christian Bédard
Breeding Company / Institution: Weeks Wholesale Rose Grower, Inc
Breeding Year: United States, 2011
Parentage: ‘Julie Newmar’ × ‘Julia Child’

Awards and Honours

Competition and Show Awards: Rose Hills International Rose Trials – Golden Rose award (2016)

Growth and Structural Characteristics

Height: 3.9-5.2ft (120-160 cm)
Spread: 3.9-5.2ft (120-160 cm)
Growth Habit: bushy
Foliage: The variety's foliage has medium density; the leaves' surface characteristics are not clearly classifiable and their colour is a dark green shade.
Prickliness: densely prickled
Self-Cleaning Description: Spent blooms mostly drop cleanly.
Self-Cleaning Intensity: self-cleaning good

Flower Morphology

Flower Fullness: very double-flowered
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: MY RHS code: 14B (external), 14A (internal)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: golden-yellow
Flower Colour Description: Pure, even golden‑yellow shade with a glossy finish.
Closed Bud: Vibrant deep golden yellow, slightly more intense in tone at the tip.
Newly Opened Flower: Bright sunshine yellow, identical in shade on both the inner and outer sides.
Full Bloom: Uniform golden yellow, with the petal edges only slightly lighter in tone.
Before Fading: With minimal fading in colour, it remains a saturated golden yellow.
Colour Fading Description: The colour is long-lasting and hardly fades.

Fragrance and Aroma

Fragrance Strength: strong, noticeably scented rose
Fragrance Character: sweetly spicy aroma
Pollinator Attraction: Double (as opposed to simple or semi‑double) blooms with 40+ petals have limited appeal to pollinators because the dense petal form hides the stamens and restricts access to nectar and pollen.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red (RHS 28A–30C)
Hip Comment: Occasionally produced, 16–24 mm in diameter, spherical, orange-red (RHS 28A–30C) rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during dry periods.
Disease Resistance: medium
  • powdery mildew –resistant
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement moderate; requires regular pruning and feeding.
Primary Uses: flower bed, edging, container, cut flower, solitary specimen, park

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
WEKMAJUCHI – golden-yellow bedding floribunda rose - Bédard
Pure, even golden‑yellow shade with a glossy finish. - flowerbed floribunda rose - strong, noticeably scented rose - sweetly spicy aroma
Online rose order - golden-yellow - strong, noticeably scented rose - Wekmajuchi - flowerbed floribunda rose - (3.9-5.2ft (120-160 cm))
Inflorescence: cluster-flowered Height: 3.9-5.2ft (120-160 cm) Flower shape: cup Winter hardiness: 5b golden-yellow - Weeks Wholesale Rose Grower, Inc. (USA) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.9-5.2ft (120-160 cm) Height: 3.9-5.2ft (120-160 cm) - Flower fullness: very double-flowered Wekmajuchi - Roses in the garden | pharmaROSA® Neonatal - standard Christian Bédard

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

pharmarosaneonatal.atpharmarosaneonatal.co.ukpharmarosaneonatal.czpharmarosaneonatal.depharmarosaneonatal.ropharmarosaneonatal.sipharmarosaneonatal.skpharmarosaneonatal.itpharmarosaneonatal.frpharmarosaneonatal.nlpharmarosaneonatal.plpharmarosaneonatal.lupharmarosaneonatal.ptpharmarosaneonatal.espharmarosaneonatal.ltpharmarosaneonatal.sepharmarosaneonatal.lvpharmarosaneonatal.eepharmarosaneonatal.fipharmarosaneonatal.hu

Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.