SIMPLY GORGEOUS™ – lavender hybrid tea rose – FORmaui
Exclusive own-root SIMPLY GORGEOUS™ provides a premium starting point for nurseries targeting high-value, exhibition-quality hybrid tea production, with bush-trained NEONATAL cuttings forming 3–5 strong canes for specimen or cut-flower oriented lines in 5–7 L containers. Its upright, bushy framework supports solitary, high-centred blooms ideal for an exhibition hybrid tea retail profile, while the strong, sweet fragrance and distinctive lavender-lilac colouration reinforce a differentiated, flower-quality led proposition for retail and reseller partners. Own-root material underpins long-term block stability for thematic rose gardens and collection plantings, with predictable regeneration and low replacement helping to maintain homogeneous stands even where professional networks must service public and institutional schemes in conditions requiring reliable performance under winter and wind exposure, and as the root system establishes in year one, then structural shoots consolidate in year two, the full ornamental and cut-flower value comes through from year three onwards.
Usage options
Finished-product ideas
- Premium 5–7 L exhibition hybrid tea – finished as a bush-trained, upright plant with 3–5 strong canes in 5–7 L containers, showcasing large high-centred lavender blooms and strong fragrance – target: garden-rose specialists in retail / reseller channels
- Fragrant lavender cut-and-garden rose – positioned as a dual-purpose garden and cutting rose, using the pointed-budded flower form, remontant habit and strong sweet scent to support repeat home cutting – target: premium garden centres and florist-affiliated nurseries
- Show-bench hybrid tea feature line – selected, uniform batches with solitary, exhibition-type blooms and dense foliage for eye-level benches, underlining flower form and colour as the key selling points – target: exhibitors’ suppliers and enthusiast-focused retailers
- Thematic lavender collection SKU – part of a colour-themed series, using the distinctive lavender-lilac to silvery-mauve tonality and exclusive positioning to anchor a curated hybrid tea colour range – target: private-label and concept-bench programmes
- Specimen rose for show gardens – individually labelled, own-root specimens grown on from NEONATAL material for use in display and public show gardens where long-term stability and premium flower quality are required – target: public garden operators and landscape contractors
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose, registered as FORmaui, traded as Simply Gorgeous™ Hybrid tea rose FORmaui; exhibition hybrid tea and cut-flower category, commercial hybrid tea rose group, authenticity verified. |
| Origin and breeding |
Bred by John Ford, Ford Roses, Palmerston North, New Zealand; parentage unknown. Introduced to the United Kingdom market by Style Roses around 2014, with breeding year cited as 2015. |
| Growth and structural characteristics |
Upright, bushy habit reaching approximately 80–110 cm in height and 60–85 cm spread. Slightly thorny shoots carry dense, slightly glossy foliage, bronzy-red on young growth, maturing to mid-green. |
| Flower morphology |
Large-flowered hybrid tea with 26–39 petals, double, high-centred, pointed-budded solitary blooms. Well remontant, giving a plentiful second flush of flowers suitable for cut and specimen use. |
| Colour data and phenology |
Powdery lavender-lilac with delicate silvery-mauve tones; buds deep lavender-purple with bronze edge, opening to lavender with bronze centre, then fading to silvery lavender with creamy rose-brown centre. |
| Fragrance and aroma |
Strongly sweet, well-scented rose fragrance, noticeable around flowering plants and on cut stems. Primarily ornamental and not designed for specific soap, cosmetic or functional fragrance extraction uses. |
| Hip characteristics |
Occasionally sets hips; spherical, 10–14 mm in diameter, orange-red (RHS 34A). Hip production is incidental and not the primary ornamental or production focus for this hybrid tea cultivar. |
| Resistance and winter hardiness |
Rated to about -15–-12 °C, RHS H6, Swedish zone 2 and USDA 7b. Disease resistance moderate overall, with powdery mildew, black spot and rust each at a moderate susceptibility level under standard conditions. |
| Horticultural recommendations |
Recommended for flowerbeds, cut-flower production and specimen use. Medium maintenance, with occasional plant protection advised. Best routed through premium container production, targeting 5–7 L pots. |
SIMPLY GORGEOUS™ offers large, exhibition-style lavender blooms, strong fragrance and a bushy, upright framework on predictable own-root NEONATAL stock, giving long-lived, stable stands for premium programmes; please contact us to align volumes and scheduling.
