Souvenir d'Edouard Maubert™ – pharmaROSA® NEONATAL rooted cutting
Compact own-root shrub propagation of Souvenir d'Edouard Maubert™ offers a stable bed rose base for nursery and wholesale programmes, combining upright habit, reliable remontant flowering and very double, cup-shaped pink blooms suited to standard container routes. With good heat tolerance and medium disease resistance, it supports predictable crop timing for 2–3 L lines aimed at retail and reseller channels, while own-root longevity underpins collection and project plantings in UK climates with dependable winter and wind tolerance. Over a natural development arc of roots in year one, framework in year two and full ornamental value in year three, it aligns well with professional scheduling where reliable garden performance is a primary promise.
Usage options
Finished-product ideas
- 2–3 L retail bedding shrub – Own-root, compact upright plants finished in 2–3 L standard containers for massed bedding use, built on predictable structure and reliable garden performance – retail / reseller programmes.
- Urban pink landscape line – Heat-tolerant, remontant shrubs produced from NEONATAL cuttings into robust containers for streetscapes and housing projects, emphasising extended flowering and reliable garden performance – municipal and landscape channels.
- Les Provençelles® feature series – Branded collection blocks in 2–3 L pots highlighting vivid pink, very double blooms and coherent shrub habit, using own-root consistency to support reliable garden performance – collection-led garden centres.
- Park specimen rose – Slightly up-sized container specimens (minimum 40–50 L final container) showcasing mature structure, remontant flowering and stable own-root performance for signature park and campus placements – public-realm contractors.
- Propagation mother-block stock – Professionally maintained own-root beds using NEONATAL material to secure long-term cultivar identity, with manageable medium disease resistance and robust winter hardiness – nursery and integrator propagation units.
Technical cultivar profile
| Name and registration |
Souvenir d'Edouard Maubert™ Les Provençelles®, modern shrub, bed rose; registered as MASedmaub, ARS exhibition name Souvenir d’Edouard Maubert, pharmaROSA® NEONATAL own-root propagation format. |
| Origin and breeding |
Bred by Dominique Massad, Les Créations Massad, France, from Wise Portia × (Magenta × Amber Queen); introduced and registered in France in 2009 via Pétales de Roses and Les Chemins de la Rose. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright shrub reaching 100–140 cm height and 60–85 cm spread, moderately dense light green matte foliage (RHS 143C), moderately thorny shoots, no specific self-cleaning data available. |
| Flower morphology |
Medium-sized, very double, cup-shaped flowers with over 40 petals, carried in clusters of three to seven blooms per stem, remontant with an abundant second flowering flush under suitable culture. |
| Colour data and phenology |
Deep velvety carmine-pink buds open to vivid carmine-pink blooms (RHS 55A outer, 55B inner) with a central golden-yellow stamen ring, then fade towards a pale rose-quartz pink; overall medium colour retention. |
| Fragrance and aroma |
Light, softly rose-scented fragrance with mild intensity, giving a restrained but discernible scent profile; strongly double, tightly closed blooms offer limited pollen access and low pollinator attraction. |
| Hip characteristics |
Produces small numbers of spherical orange-red hips, around 8–12 mm diameter, developing where flowers are not deadheaded, offering minor seasonal interest without dominating the plant’s display. |
| Resistance and winter hardiness |
Rated H7, hardy to approximately -21 to -18 °C, Swedish Zone 3 and USDA 6b; disease resistance for powdery mildew, black spot and rust is medium; good heat tolerance but requires irrigation during extended droughts. |
| Horticultural recommendations |
Suited to flower beds, parks, solitary and urban green spaces; moderate maintenance with occasional plant protection; best routed through standard container production, typically 2–3 L pots, bush-trained and compact. |
Souvenir d'Edouard Maubert™ as pharmaROSA® NEONATAL offers compact, remontant, heat-tolerant shrub performance on durable own roots, supporting predictable, low-replacement stands for professional programmes where we can align volumes and scheduling together.
