Ville de Courbevoie – bedding floribunda rose propagation material
Floribunda performance, compact habit and remontant flowering make Ville de Courbevoie a practical option for nursery and wholesale production where predictable bedding output is key. As tray-rooted pharmaROSA NEONATAL own-root material, it offers a stable, bushy base for standard 2–3 L container crops and further scaling into landscape supply. The mid-pink, pastel-fading clusters provide reliable ornamental value in beds, parks and urban planting, while medium-maintenance requirements and balanced disease tolerance suit professional care levels. Own-root plants support long-term stand renewal and reduced replacement in thematic collections and municipal schemes, particularly in exposed northern and Scottish sites with good winter and wind tolerance. Over three seasons the crop moves from root establishment to structural canopy and then full display performance, aligning well with planned bedding rotations and retail / reseller schedules seeking reliable garden performance as a standard finished product.
Usage options
Finished-product ideas
- 2–3 L bedding floribunda line – Compact, bush-trained plants with remontant cluster flowering in mid-pink tones, produced in standard 2–3 L containers as a core bedding floribunda SKU – nursery and garden-centre reseller ranges.
- Municipal bed pack – Own-root 2–3 L units selected for hardiness and reliable repeat flowering, supplied in volume for parks, urban beds and housing-association schemes – public-realm and contractor channels.
- Collection-grade labelled stock – Authentically named, origin-verified plants grown on from NEONATAL material in 2–3 L pots for thematic rose gardens and reference collections – specialist nurseries and rosarium curators.
- Urban terrace container rose – Medium-maintenance, compact floribundas stepped from 2–3 L to 7.5–10 L containers for balconies and patios, offering steady repeat bloom and tidy habit – city-focused retail assortments.
- Show-garden feature containers – Selected specimens transferred from standard containers to 40–50 L pots to create immediate-impact flowering units with dense foliage and cluster blooms – landscape designers and show-garden builders.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Ville de Courbevoie, registered as EVEgrific, floribunda bedding rose, ARS exhibition name Ville de Courbevoie; commercial identification confirmed for pharmaROSA NEONATAL own-root propagation supply. |
| Origin and breeding |
Bred in France in 2011 by Jérôme Rateau, introduced and initially distributed by Les Roses Anciennes André Eve in 2021, with parentage not provided and positioned within classic floribunda breeding. |
| Awards and recognition |
Achieved multiple 2021 trial successes: Nyon gold medal floribunda, Rome silver medal floribunda, and certificates of merit from Saverne and Le Roeulx, indicating strong professional trial performance. |
| Growth and structural characteristics |
Bushy, compact shrub habit reaching 70–110 cm in height and 50–70 cm spread, with dense, mid-green, slightly glossy foliage and moderate prickliness; self-cleaning is moderate, so spent bloom removal is advised. |
| Flower morphology |
Double, cup-shaped flowers of medium size (approximately 1.5–2.75 inches), with 26–39 petals and cluster-flowered inflorescences; remontant with a notably abundant second flush enhancing display continuity. |
| Colour data and phenology |
Mid-pink blooms with ARS code pb, RHS 62C outer and 158D inner; buds open vivid pink, then fade to light pastel pink with pearlescent edges, maintaining generally good colour retention across flowering cycles. |
| Fragrance and aroma |
Fragrance character is not provided in detail; overall scent is described as very weak and barely noticeable, so aroma is not a primary selling feature compared with colour and flowering behaviour. |
| Hip characteristics |
Forms moderately abundant, spherical red hips, approximately 6–10 mm in diameter; ornamental value is modest, but hips may contribute light seasonal interest and biodiversity support in less intensively deadheaded settings. |
| Resistance and winter hardiness |
Rated H7 with approximate hardiness of -21 to -18 °C, equivalent to USDA zone 6b and Swedish zone 3; disease resistance is medium overall, with powdery mildew, black spot and rust all at a medium tolerance level. |
| Horticultural recommendations |
Recommended for flower beds, containers, parks and urban green spaces, with medium maintenance needs and occasional plant protection; supplied bush-trained, compact, ideally routed through standard 2–3 litre containers. |
Ville de Courbevoie offers compact bushy structure, remontant cluster flowering and verified floribunda quality on a durable own-root base for predictable, regenerative stands; please contact us to coordinate propagation volumes and delivery timing.
