Violet Valeda Valeda® RUIrj0110A – pharmaROSA® NEONATAL rooted cutting
Uniformity in Violet Valeda makes it a reliable choice for tray-rooted own-root production aimed at mass landscape and project planting, where fast, even coverage in 1.5–2 L lines is expected. Its compact, bushy habit, dense dark foliage and mid-height structure give nurseries a predictable, repeatable form that finishes cleanly as a dense, bush-trained hedge or border element. With strong disease resistance, low maintenance needs and tolerance of urban heat, moderate drought and salty, windy sites, it suits UK nursery networks supplying exposed municipal and coastal schemes where winters and winds can be severe. The remontant, clustered, violet-purple flowers and attractive orange-red hips, produced in quantity, add multi-season interest and pollinator value, while the own-root NEONATAL format supports long-lived, renewable stands that mature from root establishment to full ornamental performance over three growing seasons.
Usage options
Finished-product ideas
- Violet Valeda Mass Bed Line – 1.5–2 L, uniform bush-trained shrubs for project mass planting, leveraging compact habit and disease resistance – landscape contractor and project wholesaler ranges
- Urban Pollinator Rose Block – 1.5–2 L trays of own-root plants positioned for low-input, pollinator-friendly urban beds, built on open flowers and low maintenance – municipal and public-realm supply
- Coastal Violet Shrub Module – container-grown blocks using 2 L and selected 40–50 L units for exposed or coastal schemes, based on tolerance of heat, drought and salty, windy sites – coastal project specifiers
- Hip Harvest Hedge Unit – 2 L hedge or strip-planting modules emphasising heavy, vitamin C-rich hip production and compact structure for edible-utility rose projects – estate and institutional buyers
- Thematic Violet Collection Slot – 1.5–2 L finished shrubs as part of curated violet-purple rose assortments, using remontant flowering and strong foliage for display continuity – show garden and thematic collection programmes
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Collection Valeda; shrub, Hybrid Rugosa, landscape shrub rose in the bed rose group; registered as RUIrj0110A, marketed as Violet Valeda Valeda® RUIrj0110A for professional use. |
| Origin and breeding |
Bred and introduced by De Ruiter Innovations B.V. in the Netherlands; parentage unpublished but linked to ‘Snow Pavement’, ‘Louise Bugnet’ and ‘Short Track’, indicating robust landscape shrub breeding. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Compact, bushy shrub 60–85 cm high and 50–75 cm wide, with dense, glossy dark green foliage and moderate prickliness; moderately self-cleaning, with spent blooms persisting until hips develop. |
| Flower morphology |
Single, flat flowers with 5–12 petals produced in clusters, medium-sized at approximately 1.5–2.75 inches, delivering a simple, open presentation well suited to landscape and pollinator roles. |
| Colour data and phenology |
Crimson-lilac, cool violet to purple-lilac tones, RHS 75A outer and 75B inner; colour fades through mid-purple to smoky mauve-lilac with a slight silvery sheen as blooms age, with generally poor colour retention. |
| Fragrance and aroma |
Moderately strong, pleasantly noticeable scent with a classic rose-like character; simple flowers with exposed stamens provide accessible pollen and nectar, increasing their functional presence in plantings. |
| Hip characteristics |
Produces numerous spherical orange-red hips 20–30 mm in diameter; hips have high vitamin C content and are suitable for further use, with an expected harvest period from September to October in suitable conditions. |
| Resistance and winter hardiness |
Highly cold hardy to approximately –37 to –34 °C, with RHS H7 and Swedish Zone 6; resistant to powdery mildew, black spot and rust, and tolerant of heat, moderate drought, salty and windy exposure. |
| Horticultural recommendations |
Designed for flower beds, borders, hedges, shrub groups, parks, urban green and cut flower use; low maintenance with minimal pruning and feeding, best finished as uniform, dense, bush-trained plants for project mass planting. |
Violet Valeda Valeda® RUIrj0110A combines compact, uniform structure, strong disease resistance and high-hip, pollinator-friendly value on a durable own-root base that supports predictable long-term stands; we would be pleased to discuss volumes and scheduling with you.
