Hybrid tea rose

20-069-1
20-069-2

White Swan

Hybrid tea rose

- – Hendrikus Antonie Maria Verschuren

Uniform, bright white shade, free from yellow or pink tones. - hybrid tea rose - mild, restrained scented rose - soft, tea-scented

– Pure, bright white hybrid tea blooms.
– Elegant high‑centred, pointed bud form.
– Reliable repeat flowering from summer to autumn.
– Good self‑cleaning, minimal deadheading needed.
– Hardy to H7, suitable for colder regions.
Különleges jellemző: Kiváló minőségű, egységes vágott virág, exkluzív megjelenéssel.
Exclusive finished product
White Swan
pharmaROSA® NEONATAL rooted rose cutting
27,05 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6688)
facebook   twitter

White Swan – pharmaROSA® NEONATAL rooted cutting for professional production

Exhibition performance and purity of bloom make White Swan a dependable choice where high-end hybrid tea presentation matters, while its remontant flowering and good self-cleaning support efficient, premium container scheduling in 5–7 L formats. Upright structure with moderately dense, mid‑green foliage gives a clean, classical bush-trained outline on 3–5 framework canes, suitable for exclusive finished products and cut-flower oriented ranges. Own-root production provides long-term stability and regenerative capacity, reducing replacement rates and supporting homogeneous stands under repeated cutting and pruning. In typical UK nursery systems it offers reliable winter performance with hardiness rated to H7, useful for networks servicing cooler, wind-exposed regions where dependable outdoor field and container culture are required. Over a normal development arc roots consolidate in year one, framework and flowering volume build in year two, and full ornamental impact is reached by year three, supporting predictable crop planning for retail/reseller-focused programmes and thematic rose collections. The restrained tea fragrance and controlled growth habit make it an adaptable component for curated white collections and project palettes, while the pharmaROSA® NEONATAL tray-rooted format underpins scalable supply and integration into existing logistics workflows for nurseries and wholesale partners.


Usage options

Target area Reasoning
Premium 5–7 L white hybrid tea bush for retail benches The pure, uniform white flower colour with high-centred, exhibition-type form directly supports exclusive finished product positioning where flower quality and form are central. Growing on pharmaROSA® NEONATAL own-root material into 5–7 L premium containers gives a compact, upright bush suited to retail/reseller channels seeking a reliable white hybrid tea reference. Medium maintenance demand aligns with standard nursery programmes for premium container routes, allowing predictable turnover for retail and reseller partners.
Cut-flower support block within nursery production Solitary, medium-sized, high‑centred blooms on an upright framework fit well into small-scale field or container blocks aimed at supplementary cut-flower supply. Using bush-trained, 3–5 cane own‑root stock enables regular cutting without compromising plant longevity, as regenerative growth from the base supports repeated cropping. The remontant habit ensures a second flush, enhancing availability for white-themed cut or exhibition assortments in nursery-based cut-flower programmes.
Specimen feature plant in themed white rose collections The clear white colour and classical hybrid tea outline suit specimen use in thematic rose gardens or curated white collections, where visual purity matters. From pharmaROSA® NEONATAL young plants, growers can build bush-trained specimens in premium containers before field or landscape placement, matching project timelines. Own‑root stability is advantageous for collection maintenance and long-term identity control in public-realm and show-garden supply.
Border planting modules for project and landscape tenders Moderate height and spread with a clean, upright habit allow White Swan to be offered as a repeatable border unit for public or institutional projects specifying white hybrid teas. Medium maintenance and moderate disease resistance fit standard municipal care levels when offered as pre-grown 5–7 L units. The hardiness profile supports use in cooler and wind-exposed UK regions, giving specifiers confidence in multi-year performance for public and institutional frameworks.
Collection and mother-stock maintenance on own roots As an unregistered but historically established variety with verified authenticity, White Swan benefits from own-root propagation where true-to-type growth and long lifespan are important. pharmaROSA® NEONATAL rooted cuttings provide a stable basis for mother-plant lines and gene-bank style holdings that can be periodically cut back and renewed. This supports nurseries maintaining cultivar collections that underpin exclusive or heritage-leaning white ranges for specialist rose collections.
Reliable remontant flowering for extended sales window The remontant habit, with a notably abundant second flowering, supports a longer retail and project supply window from a single production run. NEONATAL material allows synchronised batches, so flowering peaks can be planned around peak garden-centre traffic or project delivery dates using the premium container route. Over successive seasons, own-root plants maintain flowering potential without graft union fatigue, supporting repeat programmes for season-focused retailers.
Balanced maintenance profile for mainstream nursery workflows Medium maintenance needs, with moderate disease resistance and good self-cleaning, make White Swan manageable within large-scale, mixed-variety nursery systems. Tray-rooted own-root cuttings integrate smoothly into existing scheduling, with 5–7 L as a clear target pot for an exclusive hybrid tea line. The logistics of handling uniform NEONATAL batches aid planning for nurseries supplying multiple reseller accounts under coherent white hybrid tea branding for integrated nursery networks.
Larger feature containers and project-grade specimens (40–50 L+) The upright structure and moderately dense foliage scale well into 40–50 litre and larger containers for high-impact features at entrances, terraces or formal layouts within show gardens and public sites. Starting from pharmaROSA® NEONATAL stock, growers can step plants through premium 5–7 L then on to large tubs, building strong frameworks over several seasons. This progression aligns with project-led supply for curated white schemes in landscape and project contractors.

Finished-product ideas

  • Premium 5–7 L White Swan bush – Upright, bush-trained own-root plants in 5–7 L pots showcasing pure white, high-centred flowers as an exclusive hybrid tea SKU – retail garden centres and quality-focused resellers.
  • White Swan cut-and-garden line – Container-grown bushes selected for stem length and form to serve dual cut-flower and garden use from the same production batch – floristry-linked nurseries and boutique retailers.
  • White hybrid tea specimen series – Individually labelled, own-root specimens for thematic white collections, grown on from NEONATAL trays into premium containers ready for feature planting – public gardens and heritage sites.
  • Project-grade 40–50 L feature containers – Step-up production from 5–7 L to 40–50 litre tubs, developing strong frameworks and repeat flowering for formal entrance or terrace installations – landscape contractors and municipal buyers.
  • Collection mother-plant block – Dedicated own-root mother-stock in field or large containers, maintained for ongoing cutting material and cultivar security within exclusive white ranges – specialist nurseries and rose collection holders.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose marketed as White Swan, with ARS exhibition name White Swan and commercial presentation as White Swan hybrid tea rose; unregistered variety traced to mid-twentieth-century breeding.
Origin and breeding Bred in the Netherlands in 1951 by Hendrikus Antonie Maria Verschuren from ‘Kaiserin Augusta Viktoria’ crossed with an unknown white seedling, introduced in 1952 via Jackson & Perkins Co. in the USA.
Growth and structural characteristics Upright hybrid tea habit reaching around 80–105 cm in height with a 50–70 cm spread, moderately dense mid‑green foliage and moderate prickliness, forming a clear bushy outline when trained on 3–5 framework canes.
Flower morphology Double, high-centred, cut-rose type blooms with 26–39 petals, medium flower size in solitary arrangement, producing classic pointed buds well suited to exhibition and cut-flower style presentations in garden contexts.
Colour data and phenology Flowers open creamy white and mature to a pure, bright snow-white without yellow or pink tones; colour is long-lasting, fading only slightly, with some translucence before fading, and uniform whiteness on petal undersides.
Fragrance and aroma Soft, tea-scented fragrance of mild intensity, giving a restrained aromatic presence that supports close-planting in borders and specimen displays without dominating nearby plantings or scented features.
Hip characteristics Occasionally forms small, spherical orange-red hips around 10–14 mm in diameter, adding limited seasonal interest but generally secondary to the plant’s primary role as a flower-focused hybrid tea cultivar.
Resistance and winter hardiness Moderate resistance to powdery mildew, black spot and rust; heat tolerance good with limited drought data; hardy to approximately −21 to −18 °C, corresponding to RHS H7, Swedish zone 3 and USDA zone 6b.
Horticultural recommendations Best used as border, cut-flower and specimen plant; medium maintenance with occasional pest and disease control; ideal as bush-trained own-root stock in 5–7 L premium containers from pharmaROSA NEONATAL rooted cuttings.

White Swan offers pure white, exhibition-style blooms, upright container-suitable structure and own-root longevity that stabilises production and stocking; it is a practical option to discuss for aligned capacity and delivery planning.

Detailed product attributes

Product Identification Data

Product Name: WHITE SWAN – white hybrid tea rose - Verschuren
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:26.08.2025
Item Number: [72] 20-069 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Fehér Hattyú" refers to the pure white colour of the flowers.
Original Trade Name: White Swan
Current Trade Name: White Swan Hybrid tea rose White Swan
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition tea hybrid
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Jackson & Perkins Co. (USA)
Registration Year: unregistered variety
Breeder: Hendrikus Antonie Maria Verschuren
Breeding Company / Institution: Jac Verschuren-Pechtold BV (Netherlands)
Breeding Year: Netherlands, 1951
Parentage: ‘Kaiserin Augusta Viktoria’ × unknown white seedling

Growth and Structural Characteristics

Height: 2.6-3.4ft (80-105 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright
Foliage: The variety has moderately dense foliage. The leaves have a slightly glossy surface and a mid‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Most of the spent blooms drop off naturally.
Self-Cleaning Intensity: Self-cleaning: good

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: high-centred, pointed bud (cut rose type)
Flower Size: M (1,5-2,75 in)
Inflorescence Type: solitary
Colour Code: ARS code: W RHS code: 155C (outer), 155D (inner)
Repeat Flowering: It is remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour Description: Uniform, bright white shade, free from yellow or pink tones.
Closed Bud: Ivory-white surface with a subtle greenish tinge at the base of the bud.
Newly Opened Flower: Creamy white inner and outer petals, with a subtle milky-white lightening towards the edges.
Full Bloom: Pure snow-white, uniformly white on the undersides of the petals as well.
Before Fading: The white petals become slightly translucent, fading to a whitish colour.
Colour Fading Description: The colour is long-lasting and fades only slightly.

Fragrance and Aroma

Fragrance Strength: mild, restrained scented rose
Fragrance Character: soft, tea-scented
Pollinator Attraction: Its strongly double flowers make it poorly attractive to pollinators because the stamens are less accessible.
Pollinator-Friendly Rating: Its double flowers partially conceal the stamens, so it is not explicitly pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Heat tolerance is good. There are no reliable data on drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: border, cut flower, specimen

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
WHITE SWAN – white hybrid tea rose - Verschuren
Uniform, bright white shade, free from yellow or pink tones. - hybrid tea rose - mild, restrained scented rose - soft, tea-scented
The rose webshop. - white - mild, restrained scented rose - White Swan - hybrid tea rose - (2.6-3.4ft (80-105 cm))
Inflorescence: solitary Height: 2.6-3.4ft (80-105 cm) Flower shape: high-centred, pointed bud (cut rose type) Winter hardiness: 6b white - Jackson & Perkins Co. (USA) hybrid tea rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.4ft (80-105 cm) Height: 2.6-3.4ft (80-105 cm) - Flower fullness: double-flowered White Swan - Roses in the garden | pharmaROSA® Neonatal - standard Hendrikus Antonie Maria Verschuren

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

pharmarosaneonatal.hupharmarosaneonatal.atpharmarosaneonatal.co.ukpharmarosaneonatal.czpharmarosaneonatal.depharmarosaneonatal.ropharmarosaneonatal.sipharmarosaneonatal.skpharmarosaneonatal.itpharmarosaneonatal.frpharmarosaneonatal.nlpharmarosaneonatal.plpharmarosaneonatal.lupharmarosaneonatal.ptpharmarosaneonatal.espharmarosaneonatal.ltpharmarosaneonatal.sepharmarosaneonatal.lvpharmarosaneonatal.eepharmarosaneonatal.fi

Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.